As an investor, if you don’t have the right solution, it can be difficult to get enough motivated seller leads. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.
It would seem that with an increasing rate of foreclosures, layoffs and a recession in full force that there wouldn’t be a lack of motivated sellers. In the end, there simply is not. How do you find them though?
There is no questioning the power of the internet for finding motivated sellers. Of course, there is no shortage of services offering lists of motivated sellers. I’m talking about an online presence that the owner controls and has exclusive access to. Essentially, a website that you own that captures leads of motivated sellers.
How should you put such a solution into action? It starts with a professional-looking website. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should be made public that your company has resolved issues of other motivated sellers. Provoke the visitors to want to work with you by using compelling sales copy. Be sure it has a way for visitors to get their vital property and contact info to you.
Begin with an expert internet solution that you build yourself or hire someone to create. As an alternative, you can get a free or low-cost template to modify. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. Hiring it out will certainly require capital. Your time is valuable so you should determine what it’s worth. Are you willing to make it and make yourself worth $25 an hour? Do you have time on your hands and not much money?
Happy customer testimonials should be littered throughout. Transfer your offline credibility kit that you use with sellers to your website. Video testimonials are very persuasive if you can get them. Additionally, streaming audio of customer testimonials works great. One of the most powerful sales tools is a satisfied customer.
Your visitors will complete your online forms if you use compelling copy. It’s no secret that Dan Kennedy is a great person to emulate when writing your copy. He’s a man among boys when it comes to copy writing. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. Each page should include a compelling call to action.
Lastly, include a slew of strategically placed lead generators. These are forms online that your visitors fill out. The fields on the forms will capture important property and contact information. This part will require some database work that will connect to the form fields and store the data for you.
The final hurdle is getting visitors to the website. While MSN may not be the best choice, advertising on the other major search engines using PPC is a great way to do this. This can be accomplished with paid advertising or SEO to gain top rankings. After you are getting visitors you may want to tweak your content to make it better. If you’re not converting like you think you should have someone read over your copy for some critiques. I’ve discovered that you can increase your conversion rates with a squeeze page.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.
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